The Potential of Educational Tourism Products for International Students in Thailand from the Perspective of Thai Tourist

By : Khunyarin Chaijan, Sitthisak Moukomla

Page No: 157-168

Abstract
This research provides the necessary information on tourist needs in the top ten tourist destinations for international students to travel in the future. The study driver focused on the motivation to travel, travel behaviour to achieve intermediate results in evaluating the potential attractiveness of tourism, the value of the tourist attraction, the potential for tourism development and management. The results show that Thailand’s educational tourism was also suitable for nature, tourism, historical tourism, and cultural tourism. International students were more likely to appreciate the museum, historic sites, festival/tradition, and the way of life of the community, arts, and cultural centre. Assessment of educational tourism potential also pointed out that Chiang Mai, Surat Thani, Mae Hong Son, and Phuket were the high potential destinations for educational tourism. Those provinces are rich in natural tourism resources and historical tourism, and cultural resources.

Authors :
Khunyarin Chaijan : Thai Khadi Research Institute, Thammasat University Bangkok 10200, Thailand
Sitthisak Moukomla : Geo-Informatics and Space Technology Development Agency (Public Organization), Bangkok 10210, Thailand
 

DOI: https://doi.org/10.32381/SEAR.2023.48.11