Promoting Cultural Tourism: Unique Opportunity for India

By : Research Associates (Lok Sabha Secretariat)

Page No: 254-287

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India, with its rich cultural heritage, is strategically positioned to leverage cultural tourism for economic and social development. As it assumes the G20 presidency from December 2022 to November 2023, India has a unique opportunity to showcase its cultural treasures globally. Cultural tourism, now on the G20 agenda, is recognised for its profound influence on economies, societies, and the environment. India’s cultural diversity, ancient traditions, and vibrant heritage have made it a prominent global tourist destination. Events like Kumbh Mela, Pushkar Mela, and Goa Carnival attract both domestic and international tourists. Policies and initiatives such as Visit India, Swadesh Darshan, and E-Visa programmes have played a pivotal role in promoting cultural tourism. Cultural tourism not only fosters economic growth but also empowers communities, particularly women, and aids in preserving cultural assets while contributing to the fight against climate change. Case studies, like the transformation of a village in West Bengal into a cultural tourism destination, highlight the potential for sustainable development through cultural tourism. To harness its potential in cultural tourism, India should emphasise sustainable tourism practices, ecotourism, and comprehensive training for those involved in the tourism sector. This approach will align with global priorities and foster inclusive development.