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Productivity : A Quarterly Journal of The National Productivity Council

Published in Association with National Productivity Council

Current Volume: 66 (2025-2026 )

ISSN: 0032-9924

e-ISSN: 0976-3902

Periodicity: Quarterly

Month(s) of Publication: June, September, December & March

Subject: Economics

DOI: 10.32381/PROD

350

Productivity is the principal journal of the National Productivity Council of India. The Journal aims at disseminating information on concepts of and data on productivity and its growth in India and elsewhere. It also aims at disseminating knowledge on techniques and methods of productivity improvement through effective management of all types of resources. Thus contribution from a large spectrum of disciplines are accepted for publication.Only those manuscripts that present original results will be accepted of the publication in the Journal.The managerial/policy implications of the study should be highlighted separately towards the end of the paper.

EBSCO
ProQuest
Genamics (Journalseek)
Indian Citation Index

 

Editor
Rajesh Sund

National Productivity Council, Utpadakta Bhawan, Lodhi Road, New Delhi.


Editorial consultant
Payal Kumar

Editorial Board
S. Gopalakrishnan

Abad Ahmed

N.M. Barot

Vinay Bharat Ram

Ram K. Iyengar

T.S. Papola

N.S. Randhawa

Gourav Vallabh

Volume 66 Issue 2 , (Jul-2025 to Sep-2025)

The Rise of Startups and Sustainable Development in India: An Empirical Inquest

By: Biswajit Paul , Ashish Kumar Saha

Page No : 95-107

Abstract:
Over the last three decades, India has experienced remarkable economic progress. At the same time, a rapid population growth is experienced in this country. This rapid population growth enables India to have a large young workforce, which in turn fuels India’s economic expansion. On the other hand, this population boom exacerbates different socio-economic and environmental issues. It leads to poverty, inequality, puts strain on resources, places a burden on essential services and infrastructures like healthcare, education, sanitation, stimulates employment pressure, etc. Employing this huge young population is not possible through the traditional Indian agricultural sector. Hence, to address prevailing issues that arise with population growth and employ the huge young population, India needs to establish industries and transition towards a manufacturing and service-driven economy. In this regard, the establishment of startups can help India make this transition successful. Further, these startups and their resulting benefits can assist India in addressing different pressing issues and achieving inclusive and sustainable development. In this context, the present study aims to deliver insights into the present status of startups in India and examines how one of the major outcomes of startups, i.e., enhancement of industrial employment, influences India’s inclusive and sustainable development. To achieve these objectives, graphical analysis and time-series econometric analysis are used in this study. It is found that the startup ecosystem flourishes remarkably in India, and these startups exert a direct impact on socio-economic development in India. These startups become a key contributor to India’s job market, technological progress, industrial development, innovation, regional equity, and women-led development. Furthermore, India’s sustainable development is also favourably influenced by one of the major outcomes of startups, i.e., industrial employment.

Authors:
Biswajit Paul, Assistant Professor, PG and Research Department of Commerce, University of Gour Banga, Malda, West Bengal, 
Ashish Kumar Sana, Professor, Department of Commerce, University of Calcutta, West Bengal, 
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.01

Price: 251

Education and Skill Development: The Vision of Viksit Bharat 2047

By: Deeksha Chaurasia

Page No : 108-120

Abstract:
India’s ambitious vision of becoming a developed nation by 2047 coinciding with 100 years of independence hinges critically on the pillars of education and skill development. The transformation into a self-reliant, globally competitive, and inclusive nation requires an agile and robust human capital base equipped with both foundational knowledge and practical expertise. This paper explores the strategic role of education and skill development in realizing the vision of Viksit Bharat 2047. It analyzes key policy reforms such as the National Education Policy (NEP) 2020, integration of technology in learning, and the emphasis on value-based and inclusive education. It further examines skill development strategies including vocational training, upskilling, entrepreneurship promotion, and inclusive outreach initiatives to ensure equitable access. Investigating how education and skill development systems can be optimized to address evolving economic and technological demands, this paper offers actionable insights to strengthen India’s knowledge economy. The study provides a comprehensive overview of initiatives and interventions that, if implemented effectively, can catalyze socio-economic transformation and sustainable national development.

Author: 
Deeksha Chaurasia, Assistant Professor, Department of Business and Commerce, Pandit Sunderlal Sharma Central Institute of Vocational Education, Bhopal, Madhya Pradesh, 
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.02

Price: 251

Evaluating the Growth Trajectory of Startups in India

By: Ruchi Gupta

Page No : 121-133

Abstract:
Over the last decade, a remarkable transformation has been witnessed in the startup ecosystem in India. A 2025 McKinsey report titled Demographic Transition and Depopulation states that India has 33 years to capitalize demographic dividend. India has established itself the 3rd largest startup ecosystem in the world with more than 1.59 lakh startups recognized by the Department for Promotion of Industry and Internal Trade in January 2025. Various sectors like fintech, edtech, health tech, and e-commerce registered a rapid growth in startup ventures. This paper aims to explore the current landscape of Indian startups, examine governments’ funding and incentives along with offering recommendations for its scaling.

Authors:
Ruchi Gupta,
Assistant Professor, Department of Commerce, Iswar Saran Degree College, Central University of Allahabad, Prayagraj, Uttar Pradesh
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.03

Price: 251

Startup India: Mapping the Growth and Economic Significance of Innovative Entrepreneurs

By: Ashu Chauhan , Deepty Bansal

Page No : 134-142

Abstract:
Startups are engines of economic growth around the world. These are rapidly evolving in developing nations, bringing technological innovations, and generating income and employment. The government of India launched the Startup India Scheme in 2016 to promote the startup ecosystem in the economy. The main aim of this paper is to explore the status of startups in the Indian economy. The international growth of startups and the ranking of startup ecosystems of various countries are also highlighted. The study is based on primary as well as secondary data. Primary data is collected from 100 male and female startups in Punjab state of India. The data is analysed to elaborate on the economic contribution of startups in terms of investment, income and employment generation in different sectors of the Indian economy

Authors:
Ashu Chauhan, Research Scholar, Department of Economics, Punjabi University, Patiala, Punjab, 
Deepty Bansal, Assistant Professor, Department of Economics, University College, Ghanaur, Patiala, Punjab, 
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.04

Price: 251

From Boom to Bust: Unravelling the Systemic Causes Behind Indian Startup Failures and Strategic Recovery Paths

By: Meghasham Chaudhari , Smrutiranjan Mohanty

Page No : 143-153

Abstract:
India’s startup ecosystem, though vibrant, faces an 80–90% failure rate within the first 3 to 5 years. While success stories dominate discourse, research on failures is limited. This study investigates systemic causes, strategic missteps, financial mismanagement, governance flaws, and ecosystem gaps, using a mixed-methods approach. Grounded in resource-based view, liability of newness, and institutional theory, it introduces the seven-pillar ‘STARTUP Recovery Framework.’ Beyond diagnosing failure, it offers actionable insights for entrepreneurs, investors, policymakers, and incubators. The study urges a cultural shift to view failure as a learning tool, presenting both a theoretical foundation and a practical roadmap to strengthen India’s entrepreneurial resilience

Authors:
Meghasham Chaudhari,
PhD Scholar, Dr. Vishwanath Karad MIT World Peace University, Pune & Assistant Professor, School of Business, Indira University, Pune, Maharashtra, 
Smrutiranjan Mohanty, Associate Professor, School of Business, Indira University, Pune, Maharashtra
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.05

Price: 251

The Government Schemes and Opportunities for Startups in India

By: E. Bhaskaran

Page No : 154-172

Abstract:
The Government of India and concerned State Governments are implementing plenty of Programmes/Schemes for Startups like the Innovation Voucher Programme A and B for Sustainable Development Goals (SDG) on Entrepreneurship. Out of the 17 SDGs, Goal 8 relates to Decent Work and Economic Growth, and Goal 9 relates to Industry, Innovation, and Infrastructure. The objective of the research is to study 10 Steps to Become a Startup Entrepreneur and various schemes from the Government of Tamil Nadu such as the Innovation Voucher Programme and TANSEED for startups, and their relevance to Sustainable Development Goals. The study employs a secondary data analysis methodology focusing on data such as the Number of Startups and Grants Released to Startups. The secondary data is further analyzed using various business analysis techniques including descriptive statistics, correlation analysis, regression analysis, predictive modeling, prescriptive analytics, and decision analysis. Innovation and Entrepreneurship Development are the need of the hour, as it not only provides self-employment but also help to eradicate unemployment by creating more employment opportunities. The economic development of Tamil Nadu can be significantly enhanced if students and aspiring entrepreneurs adopt the “10 Steps to Becoming a Startup Entrepreneur” model. The Government of Tamil Nadu provides significant support, more than 39% of the total investment as assistance for a Startup/ entrepreneurs/promoters who are expected to contribute around 7%, and the remaining 54% will come from Bank credit in Tamil Nadu. Among the most effective government schemes available are the Innovation Voucher Programme (IVP) and the Tamil Nadu Startup Seed Grant Fund (TANSEED), providing financial grants to help startups launch and grow their ventures. To conclude, Startups/MSMEs/Entrepreneurs/Students are to be encouraged to leverage these government programmes on entrepreneurship to decrease the cost of investment and increase profit.

Author: 
E. Bhaskaran
, Joint Director (Engineering)/General Manager, Department of Industries and Commerce, Government of Tamil Nadu,
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.06

Price: 251

VC Versus Non-VC Startups: A Comparative Analysis of Founder and Firm Attributes

By: Amrin Fakih

Page No : 173-187

Abstract:
The rise of startups as engines of economic growth and innovation has brought increased attention to the role of venture capital. This study, aims to investigate the differences between VC-funded and Non-VC-funded startups in terms of founder and firm attributes. We found that the revenue of Non-VC startups is significantly higher in the single-founder case but lower in many many-founder category. Medians of the two groups are equal, indicating the presence of outliers. VC-backed startups were more likely to have work experience in a similar industry. Both male and female startups were equally likely to receive VC investment, but this could be an attribute of our data set. The variable ‘VC investment’ was insignificant in the regression model, indicating comparable revenue performance of both types of startups.

Author:
Amrin Fakih,
Research Scholar, CRUA, Institute for Social and Economic Change (ISEC), Bengaluru, Karnataka, 
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.07

Price: 251

The Role of Business Education in Shaping Entrepreneurial Intentions: Evidence from MBA Cohorts

By: Pragati Gupta , Anvita Raghuvanshi

Page No : 188-198

Abstract:
India’s entrepreneurial activity is thriving, driven by rapidly increasing digital transformation, sustainable and social focus, and an upsurge in startups & innovation. This study explores the association between entrepreneurial intention and startup creation, based on the established theoretical models to understand how Entrepreneurship Education turns Intentions into Actions. The present study employs a quantitative approach, surveying a diverse sample of students in Prayagraj city, who have undergone Entrepreneurship Education programs in various higher educational institutions of the city. Depending upon the research hypothesis, several data analysis approaches are used by using SPSS software. By analyzing the specialized literature, four research hypotheses were developed that and tested on a sample of 142 postgraduate management students within the Prayagraj city who had the entrepreneurship courses in their curriculum, with the help of a questionnaire-based survey. The outcomes of the study posit a strong correlation between Entrepreneurial Intention and Entrepreneurship Education, indicating that structured educational programs can effectively foster an entrepreneurial mindset. This paper contributes towards the efficacy of entrepreneurship education in cultivating future entrepreneurs and provides practical suggestions for improving curriculum design for educators and legislators. Therefore, the findings suggest that strengthening entrepreneurial intention through targeted interventions can significantly enhance the rate and quality of startup formation.

Authors:
Pragati Gupta, Junior Research Fellow, Department of Commerce & Business Administration, Faculty of Commerce, University of Allahabad, Prayagraj, Uttar Pradesh,
Anvita Raghuvanshi, Assistant Professor, Department of Commerce & Business Administration, Faculty of Commerce, University of Allahabad, Prayagraj, Uttar Pradesh, 
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.08

Price: 251

Understanding Inequality in India: A Qualitative Analysis

By: Bhaskar Majumder

Page No : 109-206

Abstract:
While the core state considers inequality as a quantitative measure, on the ground, it is more qualitative. The precise reason is that it is more than and different from economic inequality only particularly in India, where inequality is more socio-cultural, and where the less equal remain silent on the inequality issue. This paper examines both social structure and state concern on the inequality issue and concludes that it is the responsibility of civil society to unearth the reasons why inequality persists, while accepting that inequality is inevitable because of tradition-based social structure and economic growth.

Author:
Bhaskar Majumder,
Professor of Economics (Retired), G.B.Pant Social Science Institute, Allahabad, Uttar Pradesh
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.09

Price: 251

Impact of E-commerce on Woman Entrepreneurs in the Agra District of Uttar Pradesh

By: Bhawna Johri

Page No : 207-215

Abstract:
This study examines the impact of e-commerce on woman entrepreneurs in the Agra district of Uttar Pradesh, focusing on three main objectives: assessing their awareness of e-commerce platforms, analyzing the challenges and opportunities they encounter, and exploring the connection between e-commerce and emerging markets. The research aims to understand how well woman entrepreneurs are informed about digital platforms, the barriers they face, such as technological difficulties, competition, and logistics, and the opportunities for growth, such as expanded market access and cost reduction. Additionally, it explores how e-commerce can link woman entrepreneurs to emerging markets, offering pathways to broader economic participation and growth. The study’s findings will provide insights into how e-commerce can empower woman entrepreneurs and help shape strategies for their successful integration into the digital economy.

Author:
Bhawna Johri, Department of Applied Business Economics, Faculty of Commerce, Dayalbagh Educational Institute, Agra, Uttar Pradesh,
 

DOI : https://doi.org/10.32381/PROD.2025.66.02.10

Price: 251

Instruction to the Author

Manuscript Submission: 
                  The text should be addressed to
                  The Editor, PRODUCTIVITY, National Productivity Council,
                  Utpadakata Bhawan, Lodi Road, New Delhi - 110003.

                  Soft copies may be e-mailed at npcres@rediffmail.com

Ethical Statement:
The cover letter should include a written statement from the author(s) that:
•    The manuscript is an original research work and has not been published elsewhere including open access at the internet.
•    The data used in the research has not been manipulated, fabricated, or in any other way misrepresented to support the conclusions.
•    No part of the text of the manuscript has been plagiarised.
•    The manuscript is not under consideration for publication elsewhere.
•    The manuscript will not be submitted elsewhere for review while it is still under consideration for publication in the Productivity.

The cover letter should also include an ethical statement disclosing any conflict of interest that may directly or indirectly impart bias to the research work. Conflict of interest most commonly arises from the source of funding, and therefore, the name(s) of funding agency must be mentioned in the cover letter. In case of no conflict of interest, please include the statement that “the authors declare that they have no conflict of interest”.

General Guidelines:

•    The manuscript should be of about 5,000 words length. 
•    Tables,  illustrations,  charts,  figures,  exhibits,  etc., should   be   serially   numbered   and  typed  in  separate pages  and should  not  be  mixed  with   the   main   text. 
•    The Text should contain in the following order: an Abstract; Main Text of the Article; References; and Appendices (if appropriate). 
•    Manuscripts should be in single-column format, double-spaced with text in 11-point Arial/Times Roman font and with one-inch margins on all four sides of the page. Figs, pictures etc. should be more than 600 DPI resolutions.
•    The manuscripts should be with a Turnitin report (upto 10 % is acceptable).

Reference Style Guidelines:
•    Only those references which are actually utilized in the text should be included in the reference list.
•    In the text, references  should  be  cited  with  the  surname  of  the author(s) alongwith  the year of publication and  the page number,  all  in  brackets. 
•    If  there  are  more  than  one reference by the same author during any year, the year may  be  subscripted  with  ‘a’  or  ‘b’.  For  instance, reference may be given at the end of the sentence as: (Szendrovits, 1998a, p. 337). 
•    Reference list should  be  alphabetically arranged. Each reference should carry the surname of the  author,  followed  by  other  names,  the  title  of  the paper  in quotes,  the name of  the  journal underlined, volume and issue numbers, and the year of publication.
•    In the event of a book,  the  title should be  followed by  the publisher’s name and year of publication.
•    In the event of  a  report  from  an  organization,  the  name  of  the organization may be cited  in  the place of  the author.

Table Guidelines:
•    Tables should be numbered e.g., Table 1, consecutively and titled.
•    Sources of data need to be given below each table unless otherwise mentioned in the text.  
•    Each table should contain a short caption explaining the content of the table.
•    All tables column should have an explanatory heading.

 Figure and Artwork Guidelines:
•    Figures, Graphs, and Maps should be numbered using Arabic numerals.
•    Each figure should contain a short caption explaining the content of the figure.
•    At the end of the figure, the source of the figure must be mentioned clearly.

Accompanying Material:
The manuscripts should be accompanied by:
•    An abstract of the paper not exceeding 100 words.
•    A declaration that the paper is original and has not been submitted elsewhere for publication.
•    A note about the author(s) not exceeding 50 words.
•    Complete contact details; correspondence address with email and contact number

Copyright Transfer:
Once the manuscript is accepted for publication, the corresponding author will receive an E-mail informing about the acceptance of the article. The publication of an article in the “Productivity” means that the author(s) transfer the Copyright of the article to the Journal. 
 

All the manuscripts submitted for the Productivity should accompany a covering letter giving an undertaking following certain principles under Ethical Policy.

The cover letter should include a written statement from the author(s) that:
1. The manuscript is an original research work and has not been published elsewhere including open access at the internet.

2. The data used in the research has not been manipulated, fabricated, or in any other way misrepresented to support the conclusions.

3. No part of the text of the manuscript has been plagiarised.

4. The manuscript is not under consideration for publication elsewhere.

5. The manuscript will not be submitted elsewhere for review while it is still under consideration for publication in the Productivity.

The cover letter should also include an ethical statement disclosing any conflict of interest that may directly or indirectly impart bias to the research work. Conflict of interest most commonly arises from the source of funding, and therefore, the name(s) of funding agency must be mentioned in the cover letter. In case of no conflict of interest, please include the statement that  “the authors declare that they have no conflict of interest”.

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