Impact of E-commerce on Woman Entrepreneurs in the Agra District of Uttar Pradesh

By : Bhawna Johri

Page No: 207-215

Abstract:
This study examines the impact of e-commerce on woman entrepreneurs in the Agra district of Uttar Pradesh, focusing on three main objectives: assessing their awareness of e-commerce platforms, analyzing the challenges and opportunities they encounter, and exploring the connection between e-commerce and emerging markets. The research aims to understand how well woman entrepreneurs are informed about digital platforms, the barriers they face, such as technological difficulties, competition, and logistics, and the opportunities for growth, such as expanded market access and cost reduction. Additionally, it explores how e-commerce can link woman entrepreneurs to emerging markets, offering pathways to broader economic participation and growth. The study’s findings will provide insights into how e-commerce can empower woman entrepreneurs and help shape strategies for their successful integration into the digital economy.

Author:
Bhawna Johri, Department of Applied Business Economics, Faculty of Commerce, Dayalbagh Educational Institute, Agra, Uttar Pradesh,
 

DOI: https://doi.org/10.32381/PROD.2025.66.02.10