E-Commerce & Consumer Rights: Navigating Protection in India’s Digital Marketplace

By : Deepak Mahaur

Page No: 86-94

Abstract
This study explores consumer protection in India’s e-commerce sector, focusing on the effectiveness of regulations like the Consumer Protection (E-Commerce) Rules, 2020. Despite the regulatory advancements, findings reveal significant gaps in enforcement and consumer awareness, leading to persistent issues such as fraud, delayed deliveries, and unsatisfactory grievance resolution. Consumer awareness remains low, and many face difficulties navigating redressal systems. This research evaluates the impact of existing laws on addressing these concerns, explores the role of consumer education in fostering trust, and investigates challenges in using grievance mechanisms. Based on these insights, the study proposes recommendations to enhance regulatory frameworks and address emerging issues like S-commerce.

Author
Deepak Mahaur, Research Scholar, Faculty of Commerce, Veer Kunwar Singh University, Arrah, Bihar, India.
 

DOI: https://doi.org/10.32381/PROD.2025.66.01.10