Catalytic Role of ‘Arogya Mitras’ in the Ayushman Bharat (PMJAY) Scheme in Aspirational Districts of Uttar Pradesh

By : Nomita P Kumar , Kavita Baliyan

Page No: 75-85

Abstract
The scheme is understood to be a game changer - the most ambitious and innovative social welfare scheme that is touted to be the world’s largest. While analysing the requirements of such a health reform in India, which aims to move towards UHC (Universal Health Coverage), ‘Ayushman Mitras’ has been situated at each empanelled hospital under the Ayushman Bharat scheme to help hospitals spread awareness and provide a seamless experience to the patient (education, health and care plan). The PMAM is a certified frontline health care professional who will be the patient’s initial point of contact. Originally, the PMAM was deemed to be the most significant individual under the scheme.The research conducted is both qualitative and quantitative in nature. This paper is more focussed on how the PMAM is playing the catalytic role of being the “game changer.” These pertain to relevant questions and research points related to the implementation of the AB scheme in the aspirational districts, the empanelment of district hospitals, and details about the beneficiaries under the AB scheme through the lenses of PMAM.

Authors
Nomita P Kumar, Assistant Professor (Senior), Giri Institute of Development Studies, Lucknow, Uttar Pradesh, India.
Kavita Baliyan, Assistant Professor, Giri Institute of Development Studies, Lucknow, Uttar Pradesh, India.
 

DOI: https://doi.org/10.32381/PROD.2025.66.01.9