Productivity : A Quarterly Journal of The National Productivity Council
Published in Association with National Productivity Council
Current Volume: 66 (2025-2026 )
ISSN: 0032-9924
e-ISSN: 0976-3902
Periodicity: Quarterly
Month(s) of Publication: June, September, December & March
Subject: Economics
DOI: 10.32381/PROD
Socio-Economic Survey on Management of Poultry Production in Rural Areas
By : S.C Vetrival
Page No: 252-257
Abstract
Poultry egg and meat is an important source of high-quality proteins, minerals and vitamins required to balance the human diet, specially developed varieties of chicken are now available with the trait of quick growth and high feed conversion efficiency. A majority of the poultry products available for consumption in Tamil Nadu come from rural poultry production in spite of the dearth of knowledge on their statistics, production, management practices, disease control methods and level of government intervention in the business. The need to obtain baseline information on the availability of rural poultry under the village conditions in Namakkal area formed the basis of the study. The study investigated production systems and reproductive performance of village chicken in rural areas surrounding Namakkal town, Tamil Nadu state. Data used were collected from rural poultry farmers in the Namakkal district using structured questionnaires and were analysed by means of simple average and percentages. The study revealed that men dominated (93.3 per cent) rural poultry production. Middle-age persons dominated the study area compared to other age groups (45.9 vs 25.8 and 28.3 per cent). Married people were engaged in rural poultry production (87.8 per cent). Majority of the poultry farmers in rural areas had school-level education (51.3 per cent). Likewise, farm ownership of the rural areas was by sole proprietors (78.6 per cent) and partnership (21.4 per cent). Relevant solutions centring on dedicated support from government are suggested.
Authors :
S.C Vetrival is an Assistant Professor (SLG) at Department of Management Studies, Kongu Engineering College, Perundurai, Tamil Nadu, India