Studying Organisational Excellence Qualitatively

By : V.N. Srivastava

Page No: 80-99

Abstract
Lot of studies have been done and are done quantitatively, using acceptable quantitative techniques for carrying out social science research. The boundaries and parameters of quantitative analysis are well laid out. The qualitative methods for research have also evolved over a period of time to probe social realities; however, they are not as precise as quantitative techniques. Each piece of a scientific enquiry is addressed with some difference to bring out real realities and not dominate with projected and confessional tales. Studying excellence qualitatively has been exciting as it unearthed numerous aspects of realities, in a qualitative unquantified manner. This article takes through step by step methodology carried out for a qualitative exposition and also the rationale as to why it was done so. It discusses in details apart from introducing what was the research all about and moving from discussing the conceptual framework used in the study, to dependent and independent categories, the detailed methodology followed, including process of analyzing the data and the conclusions reached.

Author : 
V.N. Srivastava : Professor, New Delhi Camp Office, Centre for Organisation Development, Hyderabad.