E-Commerce: An Analytical Study on Its Spread and Impact on Indian Economy

By : Roopali Sharma

Page No: 338-344

Abstract
Economic reforms explicitly took place in India as a result of the opening up of the economy with a view to integrate the country with the global economy. With advancements in technology, there have been changes in the methodology of business transactions. India, being a rapid adaptor of technology, and in case of IT being an important base of technology application is a pace with the current scenario of electronic data exchanges that has taken to e-commerce. In the backdrop of this scenario, this paper presents a snapshot of the evolution of e-commerce business, characterisation of e-commerce business and the impact of e-business on the economy.

Authors :
Roopali Sharma : Associate Professor, Department of Management Studies, Birla Institute of Technology Mesra, Jaipur Campus.