Public Policies to Facilitate Higher Penetration of E-Commerce and M-Commerce in India for Higher Productivity

By : Sujata P. Deshmukh , Anil Z. Chhangani , G.T. Thampi

Page No: 332-337

Abstract
E-commerce and M-commerce are ICT-enabled practices for doing global business, which offers multiple benefits to increase the productivity of business organizations, government organizations, and society. Higher usages and penetration of these practices by different stakeholder lead to the improvements in national productivity of India. This paper sheds light on the research question as to why customers are reluctant about online commerce though it provides many benefits to different stakeholders. These different attacks on electronic commerce (EC) and mobile commerce (MC) systems are discussed and security enhancement strategies are presented in realm of productivity. The needs of public policies are presented and related policies are discussed with its impact on penetration of EC and MC system in India.

Authors :
Sujata P. Deshmukh : Research scholar, Mumbai University.
Anil Z. Chhangani : Research scholar, JJT University.
G.T. Thampi : Principle Guide