India’s Jumbo Jump from E-Commerce to Mobile Enabled Services (MES): A Review

By : Sunil Kumar Gandhi

Page No: 326-331

Abstract
Electronic commerce (e-commerce) refers to buying and selling of goods and services through electronic devices combined with the Internet. Mobile commerce (mcommerce) refers to the transactions of goods and services made through mobile devices like cell phone, PDAs etc., which are not only electronic but also mobile. On the other hand, mobile value-added services (MVAS) embraces the value-added services extended to mobile phone customers in addition to basic services by the mobile operators. On the other hand, MES encompass not only basic and valueadded services, including m-commerce, but also all sorts of services rendered through mobile devices. Initiated at the fag end of the 20th century, the business is growing at a super speed. When Asia accounts for 50 percent of the total world m-commerce business, India cannot remain a spectator to the whole episode. Not only many big players have entered into the Indian market but they are very much aggressive in their strategy. It is true that India is catching up with China and the rest of the world, but whether the highly aggressive strategy will be disastrous or not needs to be examined. This paper examines all the issues in MES and suggests policy measures.

Author :
Sunil Kumar Gandhi : Professor, Department of Commerce, University of Kalyani, Kalyani, Nadia, West Bengal.