Consumer Awarness of CSR Initiatives in North India

By : Abha

Page No: 250-258

Abstract
CSR became a critical issue for organizations after financial scandals (e.g., Enron affair), social problems (e.g., poor working conditions in developing countries), and environmental disasters (e.g., Prestige shipwreck) which increased pressure on corporations through increased media coverage and increased transparency requirements. Organizations are increasingly investing resources to demonstrate their commitment, ethical outlook, and responsible behaviour in this area. CSR requires response from both sides, from the company and the consumer. It is an optimistic view that economists, managers and companies perceive CSR as a crucial part of business’ especially if they are those units that undertake CSR actions. Actually, CSR without positive response of customers would have no sense and would not be used by companies because every action or expenditure made by them requires some benefits in a short or long time. This study has tried to focus on the most important stakeholder of the organization, i.e., the consumer and how they perceive the effort made by the corporates in the form of CSR.

Author :
Abha : M.Com,Ph.D, working as Assistant Professor, University Institute of Legal Studies, Punjab University, Chandigarh.