A Study of Corporate Social Responsibility of Banks

By : M. Selvakumar, B. Arumugam, V. Sathiyalakshmi

Page No: 187-209

Abstract
The current study, the analysis of the level of expectation and its influences on corporate social responsibility (CSR) of banks in Virudhunagar district, is based on both primary and secondary data. The primary data has been collected from 386 customers in the study area to know the attitude of customers about the CSR of banks. The secondary data required for the study are collected from government reports, journals, books, bank records and websites. The collected data has been analysed by using appropriate statistical tools such as Percentage Analysis, Factor Analysis and Discriminant Analysis with the help of SPSS.

Authors :
M. Selvakumar : Assistant Professor, PG and Research Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi,
B. Arumugam : Assistant Professor, Department of Commerce (CS,) Ayya Nadar Janaki Ammal College, Sivakasi.
V. Sathiyalakshmi : Research Scholar, PG and Research Department of Commerce, Ayya Nadar Janaki Ammal College, Sivakasi.