Counterfeit Processed Food Products: Retailers’ Perspective

By : Shilpa Sindhu

Page No: 93-101

Abstract
This article is an effort towards identifying and analysing factors impacting retailers perspective towards counterfeit processed food products. Around 180 retailers were contacted and interviewed regarding their perspectives and factors responsible. Factor Analysis was applied to identify the major factors. Finally, eight factors emerged out like retailer’s flexibility, retailer’s individual perceptions, social factors, etc. The identified factors may help the policymakers and businessmen to take judicious actions to discourage counterfeit products.

Authors :
Sapna Arora : Assistant Professor, FBM Department, NIFTEM University, Sonipat, Haryana.
Anupama Panghal : Assistant Professor, FBM Department, NIFTEM University, Sonipat, Haryana.
Shilpa Sindhu :Assistant Professor, Department of Management, Northcap University, Gurgaon, Haryana