An Exploratory Study on Motivation 3.0 among the Indian IT Workforce

By : Kavya Nihaarika, Sajiv Madhavan, Amalendu Jyotishi

Page No: 121-130

Abstract
The paper revolves around an exploratory study of three driving forces namely Autonomy, Mastery and Purpose (AMP) put forward as Motivation 3.0, which has off late gained relevance in several organizations comprising of knowledge workforce. Given the challenge of retaining talent in the Indian Information Technology (IT)industry, the exploration is confined to employees working in Indian IT sector. Furthermore, the study focuses on comprehending the relationship between the explanatory variables identified under each of the three categories of AMP to that of the career span of knowledge workforce. The key finding is that Indian IT workforce experiences certain level of mastery and purpose with no autonomy at workplace.

Authors :
Kavya Nihaarika Pillarisetty : Cognizant Technology Solutions
Sajiv Madhavan : Amrita School of Business
Amalendu Jyotishi : Amrita Vishwa Vidhyapeetham University