Factors Affecting Online Food Purchase Decisions of Urban Consumers

By : Kavita Indrapurkar , Namita Kapoor , Nandini Chaudhary

Page No: 175-186

Abstract
The COVID-19 pandemic has significantly affected consumer behaviour and accelerated the adoption of online food purchasing. Understanding the factors influencing online food purchase decisions of urban consumers in the post-pandemic era is crucial for businesses to adapt to the changing landscape and meet evolving consumer demands. In this regard, the study aims to provide insights into the attitudes, subjective norms, and perceived behavioural control that influence consumers’ intentions to engage in online food purchasing. The findings reveal that these constructs significantly predict intentions to engage in online food purchase; in addition, gender differences were not found to be significant.

Authors :
Kavita Indrapurkar : Professor & Joint Administrator, Amity School of Economics, Amity University, Noida, India.
Namita Kapoor : Associate Professor, Amity School of Economics, Amity University, Noida, India.
Nandini Chaudhary : Student, Amity School of Economics, Amity University, Noida, India.
 

DOI: https://doi.org/10.32381/PROD.2023.64.02.6