E-commerce in India and its Business Models

By : Jagdish H. Gojiya

Page No: 131-138

Abstract
There are many opportunities for e-commerce to develop in India thanks to the country’s large youth population, rising standard of living, changing lifestyle, rapid expansion in information and communication technology, availability of broadband, 4G technologies, etc. Customers can electronically exchange goods and services with no time or distance restrictions thanks to ecommerce. Over the past five years, electronic commerce has grown rapidly, and experts expect that it will continue to grow at this rate or perhaps faster. However, there is a lack of an e-commerce legal framework, inconsistent economic climate, inadequate transportation and telecommunications infrastructure, and varying social and educational attitudes towards e-commerce, etc. The distinction between “traditional” and “electronic” commerce will become increasingly hazy in the near future as more companies migrate portions of their activities online. Due to the internet’s extreme saturation and the difficulty of using technological gadgets, the ecommerce industry in India is expanding at an exceptional rate. However, India’s recent e-commerce growth rate has lagged much below that of other wealthy nations. E-commerce rewards include ease, time savings, options, and flexibility, simple to compare, simple to find reviews, coupons and discounts, a growing consumer base, increased sales, open 24/7/365, and company development.

Author :
Jagdish H. Gojiya : Assistant professor, Saurashtra Gnanpith arts and Commerce College – Bravala Junagdh, Gujarat, India
 

DOI: https://doi.org/10.32381/PROD.2023.64.02.3