Analytical and Gestalt Perspectives: Crux of effective Storytelling and Visual

By : Sonal Paliwal

Page No: 163-169

Abstract:
Creativity not just enables us to solve problems but also helps us find new ways to move ahead by satisfying the exploration and curiosity needs that can help us survive. Media, marketing, and business professionals make use of storytelling and visuals to attract customers and bring change in their thinking. This narrative elaborates on data visualization and data journalism as the tools of storytelling and explains the importance of psychological perspectives namely, analytical and gestalt to understand human perception, cognition, universal patterns and symbols. It also describes how policy makers and program designers can make use of these tools for the benefit of society.

Author :
Dr. Sonal Paliwal
Assistant Professor – Department of Psychology, Hislop College, Nagpur-440001
 

DOI: https://doi.org/10.32381/JPR.2021.16.01.15