Predicting FOMO undercurrents in iGen Online shopping

By : Tarika Sandhu, Mehakdeep Kaur

Page No: 415-428

Abstract
The ‘iGeneration,’ understands and interprets the external world through the window of their device home-screens. The ever expanding effect of digital media in this regard can be felt ranging from poor sleeping patterns to Fear of Missing out. While previous research has explored the link between FOMO and mental health consequences, little attention has been given to how FOMO influences consumer choices and behaviors. FOMO induces consumption through social comparison, triggering anxiety, which leads to mindless consumption. Ultimately, the feeling of missing out encourages more consumption as individuals strive to participate in experiences that appear popular on digital platforms. The results revealed FOMO to be a positive predictor of Digital media dependence and Compulsive buying behaviour in iGeneration. These findings provide critical insights for future interventions and strategies aimed at mitigating compulsive buying tendencies in the iGeneration youth. 

Authors :
Dr. Tarika Sandhu : Professor, Department of Psychology, Punjabi University Patiala, Punjab, India.
Mehakdeep Kaur :  Research Scholar, Department of Psychology, Punjabi University Patiala, Punjab, India.
 

DOI: https://doi.org/10.32381/JPR.2024.19.02.22