Evolution of Fashion Across Gender in Brief and its Psychological Impacts

By : Shreeya Panda, Sadhana Natu

Page No: 147-155

Abstract
Our lives are dependent on fashion that works as a self-esteem booster for both men and women. Apart from the simple dress, it gives people the ability to create distinctive identities in the society, glorifying individual characteristics and lifestyles. This research dives into the dynamic changes in fashion from historical times and its psychological influences on the society. The study uses a qualitative approach, where the objectives are to study the historical context of gender representation in clothing brands and analyse individual preferences in gender-neutral fashion. Media analysis and in-depth interviews are the main methods used for this study. The results show an old trend where fashion was based on gender roles, although the lines between men’s and women’s fashion has been drawn. However, the society images live on, and people who do not conform to conventional dress standards are stigmatised. The study therefore promotes a conversation that includes the fashion industry and society to defy norms and adopt more gender identities.

Authors :
Shreeya Panda : M.A. Part II, Modern College of Arts, Science and Commerce, Ganeshkhind, Pune-16 (Autonomous).
Dr. Sadhana Natu : Associate Professor and Head of UG and PG Department of Psychology, Modern College of Ganeshkind Autonomous, Savitribai Phule Pune University.
 

DOI: https://doi.org/10.32381/JPR.2024.19.01.15