COVID-19 Rapidly Revamps Consumer Behaviour: An Online Survey

By : Rekha, Hemlata Joshi

Page No: 269-277

Abstract:
The Coronavirus (COVID-19) pandemic hit India a year ago, and the ensuing turmoil is putting the country’s economic and psychological resilience to the test. At least 1,366 million people in 29 states are said to be staying at home to avoid the pandemic. Meanwhile, the effect of COVID-19 on consumers and, as a result, the consumption community has received little attention. A micro-level study was established to assess the direct effect on household income, savings, and consumption behavior in order to quantify the socio-economic impact of the pandemic in particular. During a lockdown, consumer behaviour has abruptly shifted. This paper looked at how people’s behaviour changed during the COVID-19 crisis and afterward. The present research focuses primarily on the COVID-19 pandemic and how buyer buying behaviour has changed as a result of it. The findings indicate that it would cause a significant economic shock to the system.

Authors :
Rekha
Assistant Professor – Department of Economics, Jai Narain Vyas University, Jodhpur, Rajasthan.

Hemlata Joshi
Assistant Professor – Department of Psychology, Jai Narain Vyas University, Jodhpur, Rajasthan
 

DOI: https://doi.org/10.32381/JPR.2021.16.02.6