Impact of TV Program Cartoon on Child Viewers of Urban and Rural areas.

By : Piyaly De

Page No: 17-25

Abstract:
Television influences society immensely since its inception. The aim of this investigation is to study the impact of TV program cartoon on child viewers of urban and rural areas. A group of 200 (100 from each area) child viewers of 8-12 years were selected as subject. A General Information Schedule, Perceived TV Program Cartoon Questionnaire and Need fulfillment questionnaire were administered to them. The findings revealed that the urban viewers (male and female) prefer to watch cartoon more than the rural viewers. TV helps them to learn different aspects like languages, team working, increases general knowledge etc. Besides this, female child viewers irrespective of areas (urban and rural) are keener to watch cartoon than male child viewers. Investigation also revealed that children of the nuclear families have expressed more eagerness towards TV program cartoon than the children of joint families as TV is their best friend in the time of loneliness.

Author :
Dr. Piyaly De
Teacher, – Department of Psychology, S.A. Jaipuria College, Kolkata.
 

DOI: https://doi.org/10.32381/JPR.2021.16.01.2