Dresses Considerations and Problems Encountered by Aged Consumers

By : N.K Singh, Kashi N. Singh

Page No: 127-136

Abstract
The present paper was designed to examine the dresses consideration of aged people. Human being lives with different physical changes within increasing age. The changes force to dresses consideration and problems sources from physical change of consumers above 60 years. In this situation descriptive method was used. The data were collected from survey method. The sample were drawn from municipal areas and consisted 500 of old age people. In the format questions towards determining the elderly’s demographic specialities, clothing buying behaviors, consideration of cloth’s type fabric and model. The data were analyzed, it indicates that elderly gave importance to the comfort clothes and availability of pocket in the model. It was determined that the old people needed ergonomic clothes facilitating their movement and economical ones in terms of price.

Authors :
Kashi N. Singh : Prof. and Head — Dept of Psy, G.B. College, Ramgarh Kaimur (Bhabua), Bihar-821110.
N.K Singh : Senior Asst Professor — Dept of Psy, G. B. College, Ramgarh Kaimur (Bhabua), Bihar-821110.