Gender Differences in Personality, Motivation and the Tendency to Follow Social Networking Trends among Indian Millennials

By : Aishwarya Sastry, Sairaj Patki

Page No: 369-380

Abstract
With the availability of affordable and high-speed internet access on phones, social networking has reached far and wide. While some of the trends that emerge via these platforms have helped steer public movements and supported social causes, some lead to severe detrimental consequences like harm to psychological or physical wellbeing. The present study investigated personality traits and sources of motivation as factors related to the tendency to follow social networking trends on Facebook, Instagram and Snapchat among millennials. The sample included 133 respondents aged between 18-25 years. The findings suggested existence of some gender differences. While tendency to follow social networking trends was found to be related only with extraversion among females, it was found to be related to both extraversion and agreeableness among males. Also, tendency to follow social networking trends was found to be related with intrinsic motivation among females but with extrinsic motivation among males.

Authors :
Aishwarya Sastry : B.A. (Psychology) — Department of Social Sciences, School of Liberal Education, FLAME University, Lavale, Pune
Sairaj Patki : Assistant Professor (Psychology) — Department of Social Sciences, School of Liberal Education, FLAME University, Lavale, Pune.
 

DOI: https://doi.org/10.32381/JPR.2018.13.02.11