Namo eWaste Management Ltd.: Balancing Growth and Inclusion in India’s Recycling Sector

By : Reena Kumari, Surabhi Goyal

Page No: 118-144

Abstract
The case centres on Akshay Jain, Managing Director of Namo eWaste Management Ltd., who faces a pivotal decision on whether to leverage the speed and reach of informal waste collectors for rapid scale or invest in their gradual formalisation to ensure compliance, worker safety, and long-term sustainability. With India’s e-waste sector dominated by informal practices and shaped by regulatory pressures under the E-Waste (Management) Rules, 2022, the case highlights the tensions between scale, ethics, compliance and inclusion. Through Namo’s growth story, partnerships, and industry context, the case provides insights into sustainable business models in emerging markets.

Authors
Reena Kumari: Research Scholar, Department of Management, Gurugram University, Gurugram.
Surabhi Goyal: Associate Professor, Department of Management, Gurugram University, Gurugram.
 

DOI: https//doi.org/10.32381/BJCS.2025.1.2.2