The Dark Side: A Look at India's Edtech Landscape

By : Dr. Tanmaya Mishra, Dr. Bindiya Gupta, Dr. Bhumika Achhnani

Page No: 82-94

Abstract
Byju's has played a crucial role in driving innovation and growth in the Indian edtech startup industry. Byju's, a unicorn and global leader, has changed traditional education techniques with its revolutionary approach to learning, earning great acclaim and popularity. Nevertheless, despite its impressive growth, Byju's faced a range of complex obstacles, specifically related to maintaining financial stability, ensuring ethical administration of its personnel, and making strategic decisions. The case explored Byju's trajectory, as it navigated the intricate equilibrium between aggressive expansion goals and judicious fiscal administration, while grappling with ethical quandaries related to workforce reductions and corporate responsibility. By looking back at the past, stakeholders need to be encouraged to reevaluate the fundamental forces at play in the startup ecosystem, highlighting the need of honesty, understanding, and societal obligation in promoting long-lasting progress in the education technology industry.

Authors :
Dr. Tanmaya Mishra : Associate Professor, UIM, Karnavati University, Gandhinagar, India.
Dr. Bindiya Gupta : Professor, UIM, Karnavati University, Gandhinagar, India.
Dr. Bhumika Achhnani : Professor, FMS, Marwadi University, Rajkot, India.
 

DOI: https//doi.org/10.32381/BJCS.2025.1.1.6