The New Asian Women
WomenÃ¢â‚¬â„¢s magazines play a variety of roles: they are forms of entertainment, sources of education and trade journals and historically are the precursors to todayÃ¢â‚¬â„¢s Ã¢â‚¬Å“Virtual CommunitiesÃ¢â‚¬Â. The magazines allow for two-way communication between readers and writers, rather than the one-way communication of books. WomenÃ¢â‚¬â„¢s magazines werenÃ¢â‚¬â„¢t always a medium for recycled, superficial news, nor were their readers always in the market for it. They used to be thoughtful, provoking, political and something completely different from what we pick up today. In the very early womenÃ¢â‚¬â„¢s press, the contents were predominantly literature; with a lesser amount of personal advice. What distinguished womenÃ¢â‚¬â„¢s magazines was the personal nature of the material. The roles of womenÃ¢â‚¬â„¢s magazines, as educators, as virtual communities and as trade papers are interrelated. The areas that magazines choose to educate their readers in, and the elements that define the trade of housewife are aspects of the community created and represented by magazines.
A K Yadav
A K Yadav BA, MA and PhD is a Reader in the Department of Sociology in Post Graduate College in Utter Pradesh. He is attached with the Department teaching this discipline for last 18 years and was also Head of the Department for three terms. He had conducted Departmental seminars and also participated in other Universities.
Preface v 1. Trends of Asian Women in Melodramatic Constructions 1 2. Women in India and Spread of Mass Culture 35 3. Malaysia in the Front-Line State 103 4 What’s is Different in the New Asia 131 5. Women and Change: Understanding Social Roles 163 6. Family Roles and Their Modification 213 Bibliography 241 Index 245