Mass Media And Social Change
Media is part of our routine relations with family and friends. They define our interaction with other people on a daily basis as a diversion, sources of conflict, or a unifying force. Media have an impact on society not only through the content of the message but also through the process. The society in which we lived depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do. The media shape our attitudes about everything from soap to politics. It's important for us to be aware of the impact the mass media has on each and every one but we need to be vigilant and ask ourselves to look for opinions and evaluate the facts for ourselves rather than blindly accepting the media's version of the truth.
MAJOR SURESH GOEL (RETD)
Suresh Goel is a retired Major of Indian Army. He is also a banker, author and news analyst. He was born on 7 December 1949. He has served Indian Army for 20 years. He has presently working as AGM in State Bank Of India. He is co-author of four books and has authored several books as well as magazine articles on the military, security and intelligence agencies. He regularly speaks at major universities both nationally and internationally on such topics as: defence, national security, and media issues of India and other timely and relevant topics.
1. Introduction -- Pg. 1
2. Mass Media -- Pg. 21
3. Media and its Influence -- Pg. 39
4. Media and Research for Social Causes -- Pg. 71
5. Social Change and Participatory Communications -- Pg. 111
6. Social Change Process Indicators -- Pg. 143
7. Social Movements and the Mass Media -- Pg. 167
8. Mass Media in Community Development -- Pg. 193
9. Mass Media in the Modern Society -- Pg. 249
Bibliography -- Pg. 287