Fashion Technology And Management
Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production is assessed and evaluated. Fashion terms, their use and meaning are explained in plain words and the complicated stages of design, manufacture and distribution are described in detail. This book takes students on an inspiring tour of the dynamic world of fashion design. Replete with fashion techniques and facts about the history and the future of fashion, it even shows readers how to get started now. Every follower of fashion, whether at college or in big business, will welcome the information presented in this book.
Preface VII 1.Costume Designing: An Introduction -- Pg. 1 2. Scenographer and the Physical Stage in Costume Designing -- Pg. 10 3. Creative Research in the Theater -- Pg. 91 4. Lighting Costumes and Costuming a Pageant -- Pg. 202 5. Pageants and Triumphs -- Pg. 207 6. Costume Designing in Shakespearean and Other Platform Stages -- Pg. 221 7. Russian Fashion in Costume Designing -- Pg. 238 8. Kitmir House of Embroidery for Costume Designing -- Pg. 255 9. Ardanse House of Fashion for Costume Designing -- Pg. 282 10. Notable Costume Designers -- Pg. 291 Bibliography -- Pg. 311 Index -- Pg. 315
Preface VII 1. Fashion Technology and Management:An Overview -- Pg. 1 2. Fashion in Collective and Consumer Behaviour -- Pg. 18 3. Fashion, Dress Reform and the New Women -- Pg. 34 4. Making Fashion Rational and Dress System -- Pg. 57 5. Artistic Dress in Visions of Beauty and Health -- Pg. 84 6. Commerce and Fashion Technology -- Pg. 109 7. Gender Dressings in Fashion Technology -- Pg. 114 8. Seductive Dressings in Fashion Technology -- Pg. 132 9. Clothing Symbol in Fashion Technology -- Pg. 149 10.Luxury and Restraint in Fashion Technology -- Pg. 164 11.Indian Fashion Designers -- Pg. 180 12.Notable Fashion Designers of World -- Pg. 228 Bibliography -- Pg. 295 Index -- Pg. 299